Why The Weeknd Is Losing Millions To Perform The SuperBowl Halftime Show | Forbes
As 2020s go, The Weeknd’s wasn’t all that bad: His hit single “Blinding Lights” spent four weeks atop Billboard charts; his album After Hours debuted at number one; and in November, it was announced that he would headline the Super Bowl halftime show—one of few live performances since the pandemic began. The one downside? He won’t get paid to perform. He will collect at least $1 million for a Pepsi commercial running ahead of the game, but The Weeknd, known as Abel Tesfaye offstage, says he is spending $7 million of his own money to put on the high stakes show. While his team won’t specify if that is going towards pyrotechnics, a hologram or a diamond-encrusted microphone, they believe the payoff will be huge.
“The Super Bowl is an opportunity on the most massive level,” says Wassim ‘SAL’ Slaiby, The Weeknd’s manager.
While he’s the first, as far as we can tell, to brag about spending his own money on the show, he’s by no means the first to perform for almost no pay. Stars from Justin Timberlake to Beyoncé have traditionally performed on sport’s biggest stage for free in exchange for the exposure that comes with a televised audience of over 100 million people.
That opportunity pays off in the form of spikes on both streaming and social media. On the night Jennifer Lopez and Shakira performed at Super Bowl 2020, purchases of the songs performed jumped 16-fold, according to Nielsen Music. Lopez and Shakira’s on-demand music streams increased by 149% and 221%, respectively, the night of and day after last year’s show. Lopez gained a total of 2,353,050 new followers across social media during the week following the Super Bowl, according to analytics firm ListenFirst, while Shakira gained 610,823.
Read the full profile on Forbes: https://www.forbes.com/sites/maddieberg/2021/02/05/why-the-weeknd-wont-be-paid-for-the-super-bowl-halftime-show/?sh=1a747cdc62c1
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
As 2020s go, The Weeknd’s wasn’t all that bad: His hit single “Blinding Lights” spent four weeks atop Billboard charts; his album After Hours debuted at number one; and in November, it was announced that he would headline the Super Bowl halftime show—one of few live performances since the pandemic began. The one downside? He won’t get paid to perform. He will collect at least $1 million for a Pepsi commercial running ahead of the game, but The Weeknd, known as Abel Tesfaye offstage, says he is spending $7 million of his own money to put on the high stakes show. While his team won’t specify if that is going towards pyrotechnics, a hologram or a diamond-encrusted microphone, they believe the payoff will be huge.
“The Super Bowl is an opportunity on the most massive level,” says Wassim ‘SAL’ Slaiby, The Weeknd’s manager.
While he’s the first, as far as we can tell, to brag about spending his own money on the show, he’s by no means the first to perform for almost no pay. Stars from Justin Timberlake to Beyoncé have traditionally performed on sport’s biggest stage for free in exchange for the exposure that comes with a televised audience of over 100 million people.
That opportunity pays off in the form of spikes on both streaming and social media. On the night Jennifer Lopez and Shakira performed at Super Bowl 2020, purchases of the songs performed jumped 16-fold, according to Nielsen Music. Lopez and Shakira’s on-demand music streams increased by 149% and 221%, respectively, the night of and day after last year’s show. Lopez gained a total of 2,353,050 new followers across social media during the week following the Super Bowl, according to analytics firm ListenFirst, while Shakira gained 610,823.
Read the full profile on Forbes: https://www.forbes.com/sites/maddieberg/2021/02/05/why-the-weeknd-wont-be-paid-for-the-super-bowl-halftime-show/?sh=1a747cdc62c1
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
リッチエックスサーチウィキで世界の知識を解き放ちましょう！探索して学び、力を得るのです！
ウィキ検索
私たちの批評者へのメッセージ
私たちはあなたが予想するように闇へと消え去ることはありません。私たちは揺るぎない抵抗の中で立ち続けます。あなたの憎しみや歪んだ世界観に対して断固として立ち向かいます。私たちはあなたの行動を容認することを拒み、退かないでしょう。あなたが私たちを黙らせることは許しません。私たちは引き続き強く立ち向かい、私たちの声や存在する権利を抑圧しようとするあなたの試みに対して戦い続けます。
私たちはあなたを埋める！
![Mama India [Reloaded] (StoneBridge Extended Epic Mix)](https://i.ytimg.com/vi/jlXqYp6YjG8/hqdefault.jpg "Mama India [Reloaded] (StoneBridge Extended Epic Mix)")
![[LUMOS] æspa 에스파 – Better Things (베러띵스) / 거울모드 Mirrored / Dance Practice Video / 4k](https://i.ytimg.com/vi/vOYrb7vNuoY/hqdefault.jpg "[LUMOS] æspa 에스파 – Better Things (베러띵스) / 거울모드 Mirrored / Dance Practice Video / 4k")
